Well this the face for the new shopping web site shopcorn.in. Its quite interesting to see how a shopping website is trying to relate itself with an a brand ambassador which is a good looking young lady. This reminds me of the character from Ask.com. This kind a strategy has worked for a lot of businesses and has helped them to connect with people in an efficient manner. The best thing is that you are not dependent on someone like a celebrity or, some1 in real. Its a character which is immortal and thats what it does to the brand as well.
But, once you have established the reach of the character it becomes really important that you keep people's interest in the character. One needs to constantly evolve and need to bring changes around the character.
Ideally for this kind of a scenario the shopping website should have new images every week which makes the visitor absorbed by the character.
If I were the site owner, I would introduce another thing- Sophie's Mood.
As the character is young and interesting, she should be doing stuff. She could promote things with her mood swings. Some thing like "Today Sophie is in a mood to dance", so the character is shown in a fantastic mood and she is all pepped up to hit the party. She will be endorsing party gears like shoes,cloths, make-up etc.
This will create a good amount of curiosity in the visitor to check back what Sophie's mood today and will also get him aware of the product line gradually. This will basically encourage revisits to the website and will help in getting more popularity. Basically making shopping on shopcorn an experience.
Any which way I like the whole concept of Social Shopping Community being introduced . I wish all the best to the people promoting it. I hope that they remain Peppy just like their character "Sophie" and hope to see Sirindia as the next merchant on board too :).
P.S. I also got introduced to the Photon and seriously 3.1 Mbs on your data card. Phew!
